Speech presentation or Example | Topics and Well Written Essays - 1000 words

Speech or Presentation ExampleThe purpose of this linguistic process is to enable auditory sense to exactly know about the importance of customers, they hold for any business. After the speech, audience will know basics of why maintaining good relations with customers is important, how customer relationship management chiffonier be implemented in brief and how it can benefit an organization.Customers, being the wage payers of employees, argon very(prenominal) important for each and every employee of an organization. Especially, people in marketing and sales department should be rise aware of their importance. Customers should be treated well, not only when they are making their purchases but also after(prenominal) the time since the post purchase care shown by businesses towards their customers is an important tool to attract customers for being doglike with the organization and repeat their purchase.Existing or Old customers hold key importance for businesses. Studies have p rove that the most effective area of revenue generation for businesses is to attract existing customers. But even wherefore most businesses think that once a customer has made the purchase, he or she is bonded with the organization which at last results in to the loss of customer base and number of clients or customers for an organization starts shrinking. Customers are very rude(a) to organizations behavior with them. There can be many reasons a customer may feel pretty about an organization and wishes not to repeat his or her purchase with the organization. They might think that the organization is no more fair or justified with its offering, or organization is unconcerned with the issues and problems they had from their previous purchase, or a competitor of their previous seller has offered a better carrefour or service.Customers, if find an organization trustworthy, are very eager to repeat their purchase with this organization since it reduces their time for decision makin g their purchase. They had an experience with the organizations product or service and they are confident and satisfied with the organizations offering these things provide them an ease of mind in their purchase decisions which ultimately transform into repeat purchases. It is always feasible for an organization to work for attracting its existing customers since plagiarize customers spend 33% more than new customers. Referrals among repeat customers are 107% greater than non-customers. It costs six time more to sell something to a prospect than to sell that same thing to a customer (Laura Lake, 2007). earlier implementing customer relationship management in an organization, management should know, what is the actual problem with the existing handling of customers that initiated the want for customer relationship management (Management-crm, 2007) Customer Relationship Management (CRM) is a process companies use to sympathise their customer